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Google Panda Killed Traditional SEO for Our Benefit

Jun 05, 2013

The release of Google Panda created an unparalled surge in the search ranking and SEO value of news websites and social networking sites.

If your online strategy is to acquire new customers, retain current customers and drive branding and visibility, you’ll need to generate quality content on a consistent basis and in a new way. Here is the back story:

Google is using more artificial intelligence and human input to provide users of the world’s #1 search engine a better search  experience.  

It happened in 2011 with the release of Google Panda, a revamp of its search algorithm that punishes many traditional SEO principles, and rewards original, quality content. 

google_panda_content

As CNET reported, “Search engine optimizers had learned how to game the earlier algorithm to make low-quality writing more visible than quality content.”

Panda’s aim is to put low-quality sites lower in search results, and high-quality sites higher.  Seems like the right goals. To achieve this, Panda (named after Google engineer, Navneet Panda) does the following:

How Google Panda Rewards Original Content and Punishes Traditional SEO

  • Emphasizes the date of a web page (fresh content delivers recent dates)
  • Delivers an “over-optimized penalty” (outsmart the SEO gamers)
  • Lessens the value of PageRank (a move away from traditional SEO)
  • Values “trusted content” (authoritative content matters)
  • Penalizes scrapers (original content is rewarded)
  • Weighs an entire site’s value vs. just single web pages (quality, not volume prevails)

google_panda_SEOAfter Panda’s release, there was a substantial surge in search ranking of news websites and social networking sites.  This outcome reinforces two important points:  Content is King, and humans are smarter than SEO thugs.

Google turned to people to build better artificial intelligence, which is a bit of an oxymoron.  Quality testers reviewed, ranked and measured tens of thousands of websites to determine qualities that are valuable to a searcher, such as a site’s trustworthiness, how much they like the site, overall quality of the site, and other simple, but difficult to “SEO-around”, factors.  Artificial intelligence programmers looked for similarities in how people reacted to sites, and the result is Google Panda.

What Does Google Panda Mean for Me?

Simply put, Google Panda helps reduce the noise and clutter in search engine results. So, from a user perspective, you should experience a higher quality experience using Google compared to other search engines.

For marketers who compete for eyeballs, it means it is time to revamp your search engine marketing strategy.  Your “go-to” SEO tactics have been outwitted.  Your website now actually has to deliver quality, original content on a frequent basis to compete. 

Think of it this way, Google Panda will keep you honest. 

Gone are the days of gaming the system. But, rest assured, the game of cat and mouse will continue. It’s probably time for you to just do it right (your website and SEO); not just cleverly. So, if your online strategy is to acquire new customers, retain current customers and drive branding and visibility, you’ll need to find a way to generate quality content on a consistent basis.

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