Lynchpin Biomedia

Marketing Solutions. Transformative Communications.TM

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Year Blogger 1 2

Bill Gates, Vint Cerf, & Marty McFly Agree: Content Is King 1

posted by Lynchpin on Aug 05, 2013
In 1996, Microsoft’s chief, Bill Gates, pounded out a fortune-telling essay using Word 95. The title of that essay? Content Is King. And boy was he right!
AUG
5
2013

Media Training - It's Answers!

posted by Admin Blogger on Aug 02, 2013
A successful interview is much more than answering questions. Learn how to manage your message to the media on your terms...
AUG
2
2013

Content Marketing: Who's Doing It and Why? 5

posted by Lynchpin on Aug 01, 2013
Content marketing is one of the fastest growing marketing weapons around. A whopping 90% of marketers use it in some shape or form. So, who is doing it and why?
AUG
1
2013

Great Marketing Hires 4

posted by Lynchpin on Jul 26, 2013
There are no greater content generators than journalists. They get to the facts, are critical thinkers, know deadlines, and have an anchored moral compass. A journalist’s nose for sound-bite-facts translate seamlessly into today’s communications menu....
JUL
26
2013

Social Media Is the Stage; Content Marketing Is the Performance 3

posted by Lynchpin on Jul 25, 2013
If there’s any marketing tool bigger than social media, then companies will surely pounce on it like a Kardashian on a new reality series. Well, there is a rapidly emerging one. It’s called Content Marketing.
JUL
25
2013

Trade Shows: Show Or Trade?

posted by Lynchpin on Jul 17, 2013
Your marketing budget for trade shows is huge. How can you get the most out of your trade show investment? The answers are pretty low-tech.
JUL
17
2013

Forget the Bagels, I Have a Meeting to Run 5

posted by Lynchpin on Jul 16, 2013
Business meetings consume tremendous resources, time and money. We asked business people of all ranks and types to give us tips on how to run efficient and effective meetings. Here's what they said.
JUL
16
2013

Where Are Marketing Budgets Going?

posted by Lynchpin on Jul 01, 2013
We’ll get right to the point. Businesses are rapidly increasing their marketing investments in Content Marketing.
JUL
1
2013

Qualities You Want in a PR Pro?

posted by Lynchpin on Jun 11, 2013
I just read one of those LinkedIn surveys that pop up from time to time. This one was asking about the qualities that you want in a public relations person. The readers were asked to choose from five qualities:
JUN
11
2013

Google Panda Killed Traditional SEO for Our Benefit

posted by Lynchpin on Jun 05, 2013
Google Panda is a revamp of its search algorithm that punishes many traditional SEO principles, and rewards original, quality content.
JUN
5
2013
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