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Marketing Solutions. Transformative Communications.TM

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Year Blogger 12

For Corporate Videos, Wardrobe Matters 6

posted by Lynchpin on Jun 01, 2013
Tips to save time and money during video production. On-camera, interview subjects should look their absolute best. Preparing your wardrobe for your corporate video helps present a professional image, saves you time, and may save you money by not losing valuable production time...
JUN
1
2013

What the Whitney Houston Story Can Teach Us About the Media 1

posted by Lynchpin on Feb 14, 2012
When a news story breaks in this day of 24-hour cable news and social media, it can break fast. And the process can often reveal something troubling about today's news media - they make mistakes. It's up to you to decide when, if, and how, your message gets conveyed...
FEB
14
2012

30-YEAR-OLD DRUG ADDICT SCHOOLS MEDIA PROFESSIONALS 3

posted by Lynchpin on Feb 09, 2012
If you watched Josh Hamilton of the Texas Rangers talk about his addiction relapse recently, you could learn something about how to handle the media...
FEB
9
2012

Mitt Romney's Media Training Sessions Need To Increase 2

posted by Lynchpin on Feb 08, 2012
Mitt Romney is obviously a very smart man. He has two graduate degrees from Harvard and he has made himself hundreds of millions of dollars. However, when it comes to news interviews, he is coming off as a bit of a dunderhead...
FEB
8
2012

Komen Caves, Social Media Wins…Again 1

posted by Lynchpin on Feb 07, 2012
"... One of the worst public relations disasters in history..." stated Sergio Lopez, a political commentator for VotoLation.org and a blogger at Huffington Post, in reaction to this week’s Susan G. Komen Foundation debacle...
FEB
7
2012

Susan G. Komen's Problem Wasn't Communication 4

posted by Lynchpin on Feb 07, 2012
The Susan G. Komen Foundation flap with Planned Parenthood was less a communication problem than it was a real bad policy idea coupled with weak strategic counsel. In fact, from...
FEB
7
2012

Social Media: Adapt or Get Lost

posted by Lynchpin on Sep 21, 2011
Facebook is a community; a comfortable place to visit, a place where everyone knows your name. Today they launched an almost complete redesign of their website. Is this revamp a good idea for business or a bad scheme for attention?
SEP
21
2011

One Important Thing To Remember About Crisis Communication 1

posted by Lynchpin on Sep 14, 2011
I had a potential client call the other day and tell me that he had a crisis communications problem. While I won't share the specifics, let us just say that he certainly had a situation that was going to create some uncomfortable moments and, most likely, some negative press coverage...
SEP
14
2011

5 Must Do’s for the Best Infographics

posted by Lynchpin on Sep 10, 2011
With infographics becoming an increasingly popular way to effectively communicate marketing messages, some infographic best practices have emerged. These are the top five things to keep in mind while creating your best infographics...
SEP
10
2011

Marketing with Infographics 3

posted by Douglas Lynch on Sep 08, 2011
Infographics are an effective way to communicate your message, tell your story, and back it up with robust data -- all in a single image...
SEP
8
2011
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