Lynchpin Biomedia

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Brand Assets & Visual Identity

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A brand is like a person. It wears certain clothes. It talks a certain way. It has personality. It may Tweet, or publish in peer-reviewed journals. It triggers emotional and guttural responses. A brand, like a person, carries expectations – a promise to get what you expect consistently. Most importantly, a brand interacts with others – your internal and external customers – and its value is defined by the millions of interactions it has with them over time.

Let Lynchpin BioMedia guide you through the process of creating, maintaining and sun-setting your brand to maximize your credibility and drive sales.

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Bill Gates, Vint Cerf, & Marty McFly Agree: Content Is King

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In 1996, Microsoft’s chief, Bill Gates, pounded out a fortune-telling essay using Word 95. The title of that essay? Content Is King. And boy was he right! Read More

Media Training - It's Answers!

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A successful interview is much more than answering questions. Learn how to manage your message to the media on your terms... Read More

Content Marketing: Who's Doing It and Why?

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Content marketing is one of the fastest growing marketing weapons around. A whopping 90% of marketers use it in some shape or form. So, who is doing it and why? Read More