Lynchpin Biomedia

Marketing Solutions. Transformative Communications.TM

Strategic Brand Development


Brand development requires short- and long-term strategies to guide it through its introduction, growth and utility over time. Like a person moving to a new city, a brand comes to a market with physical identity and a personality. It may be met with skepticism, enthusiasm or with little fanfare at all. Managing a brand through its interactions with others (customers of all kinds) establishes that brand’s credibility, predictability, and its long-term trustworthiness. Each step in a brand’s relationship with customers needs to be strategically planned to maintain that image which further entrenches confidence and credibility.

Having developed, introduced, maintained and sent brands to pasture dozens of times in multiple marketplaces, Lynchpin BioMedia has the experience to develop your strategic branding needs, including new brands, “infected” brands, “makeover” brands, and more.

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Bill Gates, Vint Cerf, & Marty McFly Agree: Content Is King

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In 1996, Microsoft’s chief, Bill Gates, pounded out a fortune-telling essay using Word 95. The title of that essay? Content Is King. And boy was he right! Read More

Media Training - It's Answers!

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A successful interview is much more than answering questions. Learn how to manage your message to the media on your terms... Read More

Content Marketing: Who's Doing It and Why?

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Content marketing is one of the fastest growing marketing weapons around. A whopping 90% of marketers use it in some shape or form. So, who is doing it and why? Read More