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Marketing strategy is not market research. It is neither a launch plan, nor a toolset to reach a target audience. Marketing strategy requires an intimate understanding of your selling proposition and exactly why that matters to your customers. It involves making both calculated (research-driven), and intuitive (experience-driven) decisions to chart the lifecycle and measurable objectives of your marketing effort.

Let Lynchpin BioMedia help you devise a clear strategy that avoids pitfalls and results in an executable plan with concrete objectives that will influence your customers to act.

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Bill Gates, Vint Cerf, & Marty McFly Agree: Content Is King

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In 1996, Microsoft’s chief, Bill Gates, pounded out a fortune-telling essay using Word 95. The title of that essay? Content Is King. And boy was he right! Read More

Media Training - It's Answers!

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A successful interview is much more than answering questions. Learn how to manage your message to the media on your terms... Read More

Content Marketing: Who's Doing It and Why?

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Content marketing is one of the fastest growing marketing weapons around. A whopping 90% of marketers use it in some shape or form. So, who is doing it and why? Read More