Lynchpin Biomedia

Marketing Solutions. Transformative Communications.TM
Marketing.Home.Strategy.Targeting.Scrabble-target-market

All branding, messaging, strategies and tactics ultimately have to have a home - the target audience. Customer targeting is as much about identifying groups of customers and those who influence your commerce chain, as it is about defining their collective personalities.

Lynchpin BlogGo to Lynchpin Blog

Bill Gates, Vint Cerf, & Marty McFly Agree: Content Is King

Lynchpin 1
In 1996, Microsoft’s chief, Bill Gates, pounded out a fortune-telling essay using Word 95. The title of that essay? Content Is King. And boy was he right! Read More

Media Training - It's Answers!

Admin Blogger 0
A successful interview is much more than answering questions. Learn how to manage your message to the media on your terms... Read More

Content Marketing: Who's Doing It and Why?

Lynchpin 5
Content marketing is one of the fastest growing marketing weapons around. A whopping 90% of marketers use it in some shape or form. So, who is doing it and why? Read More