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Marketing Solutions. Transformative Communications.TM

Media / News Strategy


There is nothing more important than creating the right strategy for your media and news objectives. When developing a media strategy, we consider:

  • Required outcomes 
  • Competitive landscapes 
  • Current and related news
  • Assets (celebrities, technology, new markets)
  • Time-triggered events 
  • Budgets
  • Time and duration
  • Corporate personality
  • Consumer reluctance / acceptance
  • Regulatory or political environment

And a host of other topics that are important to defining the right approach to creating a winning news and media strategy.

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Bill Gates, Vint Cerf, & Marty McFly Agree: Content Is King

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In 1996, Microsoft’s chief, Bill Gates, pounded out a fortune-telling essay using Word 95. The title of that essay? Content Is King. And boy was he right! Read More

Media Training - It's Answers!

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A successful interview is much more than answering questions. Learn how to manage your message to the media on your terms... Read More

Content Marketing: Who's Doing It and Why?

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Content marketing is one of the fastest growing marketing weapons around. A whopping 90% of marketers use it in some shape or form. So, who is doing it and why? Read More