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There is nothing more important than creating the right strategy for your media and news objectives. When developing a media strategy, we consider:

  • Required outcomes 
  • Competitive landscapes 
  • Current and related news
  • Assets (celebrities, technology, new markets)
  • Time-triggered events 
  • Budgets
  • Time and duration
  • Corporate personality
  • Consumer reluctance / acceptance
  • Regulatory or political environment

And a host of other topics that are important to defining the right approach to creating a winning news and media strategy.