Lynchpin Biomedia

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“It’s not just what you say, but how you say it.” Media training is a critical component of making your media relations campaign rock solid. We’ll train your spokespeople to be as prepared as a presidential candidate on the stump; on message, on cue, and with the oral and body language to emphasize your critical points.

We offer 1/2 day, full day, and 3-day seminars for individuals and groups.

Media Training Seminars include:

  • Message Training
  • Live on-camera simulations with reporter, lights, sound, etc.
  • Phone interviews
  • DVD recordings for playback and post-seminar practice
  • “Off the record” – there is no such thing
  • Defining your agenda
  • Pre-interview tactics
  • Signal words
  • 1 Headline
  • Body Language
  • Hand gestures
  • What not to wear
  • “Don’t say what you know, say the message”: Staying Focused

Lynchpin BlogGo to Lynchpin Blog

Bill Gates, Vint Cerf, & Marty McFly Agree: Content Is King

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In 1996, Microsoft’s chief, Bill Gates, pounded out a fortune-telling essay using Word 95. The title of that essay? Content Is King. And boy was he right! Read More

Media Training - It's Answers!

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A successful interview is much more than answering questions. Learn how to manage your message to the media on your terms... Read More

Content Marketing: Who's Doing It and Why?

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Content marketing is one of the fastest growing marketing weapons around. A whopping 90% of marketers use it in some shape or form. So, who is doing it and why? Read More