Lynchpin Biomedia

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Reporter Targets

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The only thing more important than a topical news story, is pitching it to the RIGHT reporter. Just because a company is pitching a new medical technology does not mean that a medical reporter is necessarily the best target. Sometimes a science reporter or human interest reporter is better. It all depends on the angle being pitched and the journalist’s history of reporting.

Lynchpin BioMedia uses its custom database of nationwide reporters to find the right reporters for your specific story. We also draw upon our own individual networks of reporters to give your story the best chance of being covered.

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Bill Gates, Vint Cerf, & Marty McFly Agree: Content Is King

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In 1996, Microsoft’s chief, Bill Gates, pounded out a fortune-telling essay using Word 95. The title of that essay? Content Is King. And boy was he right! Read More

Media Training - It's Answers!

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A successful interview is much more than answering questions. Learn how to manage your message to the media on your terms... Read More

Content Marketing: Who's Doing It and Why?

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Content marketing is one of the fastest growing marketing weapons around. A whopping 90% of marketers use it in some shape or form. So, who is doing it and why? Read More