The only thing more important than a topical news story, is pitching it to the RIGHT reporter. Just because a company is pitching a new medical technology does not mean that a medical reporter is necessarily the best target. Sometimes a science reporter or human interest reporter is better. It all depends on the angle being pitched and the journalist’s history of reporting.

Lynchpin BioMedia uses its custom database of nationwide reporters to find the right reporters for your specific story. We also draw upon our own individual networks of reporters to give your story the best chance of being covered.