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Reporters spend less than a minute listening to a pitch before deciding if they are interested in a story. That’s why decades of pitching experience and first-hand know-how of the inner workings of newsrooms makes Lynchpin BioMedia successful in getting stories covered. Our News Division leaders have run and managed broadcast television news stations, and have their professional origins in news reporting. They have also executed national media campaigns garnering coverage in most national newspapers and news programs.

We ensure that your story angle is meaningful to reporters and that the content is topical and of interest to readers and viewers. We tailor your media strategy to target those media outlets that are most likely to cover your story, whether that is a health reporter, science reporter, consumer interest reporter, business reporter or others.